The Western Athletic Conference is using Boise-based PR firm Scott Peyron & Associates to help Boise State's football team in its push for a BCS bowl.
The firm was put on a monthly retainer this summer to help promote Boise State as a legitimate participant in a BCS bowl should it go undefeated regardless of whether another nonautomatic qualifying school is ranked ahead of it.
Last season, the Broncos were undefeated during the regular season and ranked No. 9 in the BCS standings, but Utah was ranked ahead of them and earned the guaranteed spot to a BCS bowl.
The fact that any team should have to promote themselves rather than let their record speak for themselves is rediculous. The NCAA heads love to talk about parity in college football, but where is it? Why would a star player want to play for a Boise State or Utah or Hawaii, where they can have an undefeated season and not play in a BCS bowl game, when he can go to Florida or USC or LSU, lose two games, and play for a National Championship? Does anyone even remember that Boise State beat Oregon in Week 1? You know, the Oregon that just beat USC? Here's another interesting fact you might not know about Boise State: since their last losing season, in 1997, their record is 122-25. In that time, they have two undefeated seasons and four one-loss seasons. They have won their conference every year since 1998 except 2001 and 2007. The idea that a school with a history like that over the last 12 years will probably never get to play for a National Championship is completely appalling, and the NCAA and BCS executives should be ashamed of themselves.
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